A nuptial that's less wedding and more theater.
ROLE: EXPERIENTIAL CREATIVE DIRECTOR
TURNING A WEDDING INTO THE EVENT OF THE YEAR
Background
No one will say it, but weddings are boring.
When this couple approached me, they had the goal of making their big day into less of the typical vow exchange, and more of an unforgettable experience.
They brought this desire and their love for Meowwolf and video games to the table, and let me run with the rest.
Idea
A micro-world concept inspired by a video game and synthwave aesthetic — two mutual loves of the couple.
The Plan
L4nd of luv
We used moving walls and scenic design to gradually reveal each 'level', to coincide with each part of the typical wedding program: Vow Exchange, Cocktail Hour, Eating, and Party.
A day described as less a "wedding" and more "the party of the year".
RESULT
