Liquid Death wants to turn you into a tree when you die.
ROLE: ART DIRECTOR
Plastic is forever. People aren’t.
Insight
Death is not sustainable.
The traditional funeral industry is one of the most unsustainable systems on Earth — pumping bodies full of chemicals, burying them in metal caskets, and sealing them in concrete vaults. Even cremation releases carbon.
In the end, most people leave the planet worse off than they found it.
Research
Idea
We took on the funeral industry by partnering with a green burial company to turn bodies into trees. Liquid Death customers can pre-plan a burial where their remains nourish a sapling—no casket, no chemicals, no concrete vault. Liquid Death has always mocked the plastic epidemic. But this time, we wanted to take on an even bigger industry: death itself.
Campaign
Rot in peace
Happy Death Day
Liquid Death hijacks birthday tweets, starting with MGK’s on Earth Day. Instead of birthday wishes, fans get prompted to “plan their death.”
Happy Death Day
Fans land on a quiz that calculates their “Death Day” based on lifestyle habits (like how much plastic they use).
Dark humor meets grim math.