Using weather to predict player performance to drive app opens for Accuweather.
ROLE: ART DIRECTOR
.png)
Making AccuWeather a must-check app every Sunday
Insight
The weather has influenced at least 60% of historical events
Most people check the weather to plan what they wear or when to leave the house.
But weather has always played a much bigger role.
If AccuWeather wants to be the go-to weather app, it needs to show up in the decisions people make every day — and prove that weather data isn’t just informative, it’s predictive
Idea
Real-time weather insights to improve your fantasy football lineup.
Campaign
Fantasy Forecast
Real-time, location based insights
Fantasy Forecast helps you read the weather so you can read the game better. By syncing with your live fantasy roster, it pulls in hyperlocal weather data for each matchup — then layers it with historical player performance under similar conditions. The result: smarter insights, sharper calls, and a better shot at victory.
To launch, AccuWeather takes the tool outside — where weather happens — with reactive ads that shift with the forecast. Featuring popular athletes and their fantasy stats, the campaign brings the power of Fantasy Forecast to life in real time.
From outside to your desktop
A Chrome extension (and mobile widget) brings real-time weather insights into your fantasy football lineup — showing how forecasted conditions affect player performance, position by position.
Does your QB struggle in rain? Is your kicker clutch in the cold?
When points are on the line, climate is a competitive edge.