Hijacking 9-to-5 job searches to boost the use of Squarespace among entreprenuers.
ROLE: ART DIRECTOR
Job listings for your dream role: Founder
Insight
People often search for their next job while on the clock
The truth is, many people look for their next job while sitting in their current one. Whether it’s burnout, boredom, or the pull of a long-held dream, the search is constant — and it peaks between 9 a.m. and 2 p.m., right in the middle of the workday.
Research
Idea
By turning job listings into entrepreneurship onramps. We posted fake openings for "CEO of Your Own Business" on major job boards, targeting burned-out 9-to-5 searchers during peak browsing hours. When they applied, their responses became an AI-generated Squarespace site—ready to launch. We transformed passive job hunting into active business building, one click at a time.
Campaign
YOU should hire you
Launch
Squarespace posts real job listings on platforms like LinkedIn and Indeed. The twist? They are all common start-up ideas.
From job application to live business site in minutes
After users apply, they receive a personalized, AI-generated website on Squarespace, built from their responses and ready to launch.
Disrupting the work commute
The campaign is supported by OOH ads in high-commute areas that specifically target people on the way to their day jobs.
Faux postings turn to real opportunities
Commercials follow real people as they are invited to a faux interview for their dream position-- CEO of their own business.
At the end of the interview, participants are granted $10k to start their own business.
