top of page
Turning thrifting hacks into ridiculous ads to position Apt Deco as the simpler marketplace.
ROLE: ART DIRECTOR
.png)
it shouldn't be this hard to find a couch.
Insight
You misspell sh*t when you search online
Let’s be honest: finding furniture deals online is a mess. On most resale marketplaces, you don’t search — you gamble. One typo away from a beanbag... or a broken blender.
To beat the algorithm, buyers resort to hacks: misspelling “dresser” as “dreser” or “dreseer” just to find an underpriced gem.
Research
Idea
Surrealist billboards that show competitor search results.
Campaign
Find what you search for
bottom of page